Mission Simple provides organizations with a highly effective methodology for achieving Performance Excellence through exceptional business performance. Exceptional business performance describes the state in which an organization is sustainably delivering the most value, in the shortest time, for the lowest cost. Mission Simple introduces three qualitative core principles:


  1. Customer/Supplier Relationships 

  2. Decision-Makers/Problem-Solver

  3. Culture & Risk


Mission Simple supports its qualitative core principles with a continuous quantitative performance measurement cycle: Measure, Diagnose, Resolve. Mission Simple’s unique integration of the qualitative and quantitative ignites exceptional business performance. 


Many organizations attempt change and improvement, but sustainable improvement eludes them. They apply new principles but they don’t stick. And when they fail to gain traction, the organization discards the principles as ineffective and the organization seeks a new set of principles. This happens because organizations are applying principles only. In order for an organization’s investment in business performance improvement principles to deliver sustainable value, there must also be quantitative measurement and quantitative alignment. Mission Simple derives its effectiveness from combining its three core principles with a quantitative Measurement System Design (MSD) and quantitatively aligning the Executive Stakeholders, Customers, Suppliers and the Work System.

​"YOU CAN'T HAVE A HEALTHY SOCIETY UNLESS YOU HAVE HEALTHY COMPANIES THAT ARE MAKING A PROFIT, THAT ARE EMPLOYING PEOPLE AND THAT ARE GROWING."

Michael Porter


“Every CFO in the country is going to champion Mission Simple in their organizations.  It is the most powerful method of improving bottom-line performance I have ever seen.”

Bob Barber
Health Care Consultant
RMK Group

The Business Sustainability Company

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