What is Mission Simple?

Mission Simple is an improvement methodology developed by a Lean/Six Sigma Black Belt (Marcus A. Oksa, MS RCP) to go beyond the limits of Lean/Six Sigma and empower organizations to identify, assess, diagnose and sustainably remedy the universal problems facing business today.


What do you do?

OWL assists organizations with the implementation of the Mission Simple improvement methodology. OWL offers training programs, publications, support/coaching, and audits to organizations seeking to lead their teams through the implementation of Mission Simple.


Have you developed the methodology yourselves?

The Mission Simple methodology was developed by OWL founders Marcus A. Oksa, MS RCP and Michael D. Wentworth, ASD


How long does it take?

Implementation will require a minimum of six months. Impact can be seen within three months depending on the scope of implementation. With Mission Simple, you’re in control. You choose the speed and pace of implementation and activation. Sustainable improvement requires the organization’s entire team own the change. Change cannot be imposed from the outside. It must be led from the inside, from the Executive Stakeholders to the front-line team. 


How much of my team's time will it require?

Time commitments vary depending on the speed and scope of implementation. Your key leaders should complete certification courses. Once they have completed these courses, they can train the rest of your team. Once the training is done, then the work of implementation is part of their normal job functions. It will increase productivity rather than constrain it. 


What sets Mission Simple apart from other methodologies?

Mission Simple goes beyond the limits of existing improvement methodologies such as Lean/Six Sigma. Mission Simple empowers organizations to identify, assess, diagnose and sustainably remedy the universal problems facing business today.


  1. How to improve contribution margin?

  2. How to improve market penetration?

  3. How to achieve sustainable growth? 


The root cause of these problems is not limited to the Production System. It lies in the effectiveness of the entire organization to produce the right value that Customers want and need.


Mission Simple focuses on the three critical areas of organizational effectiveness:

  1. Quantitative Alignment

  2. Governance Structure

  3. Business System Design 


Quantitative Alignment defines how effectively the organization’s operation is aligned to its Mission, Vision and Values (MVV). Quantitative Alignment includes the MVV, Strategic Plan, Tactical Plan and Measurement System Design.

Governance Structure defines how effectively the organization works together to achieve the MVV.

Business System Design defines how effectively the organization produces the right value that Customers want and need.


Are organizations always successful implementing Mission Simple?

No. The success of a Mission Simple implementation is dependent on Leadership's commitment and discipline. Frequently, Leadership is seeking to "fix" a problem but are not willing to make the commitment to sustainable change. Mission Simple requires change. Sustainable improvement requires the organization’s entire team own the change. Change cannot be imposed from the outside. It must be led from the inside, from the Executive Stakeholders to the front-line team.


What size companies is Mission Simple designed for?

Mission Simple is a universal methodology that can be implemented in any size company. However, organizations that stand to gain the most are smaller organizations, under $250 million in annual sales. These organizations simply don't have access to the resources of the Fortune 1000 to address the need to improve contribution margins, market penetration and sustainable growth.


What industries do you work with?

Our experience and expertise is in Healthcare, light manufacturing, metal fabrication, custom machine shops, business consulting services, medical products, labeling products and non-profits.


What are the backgrounds of your consultants?

  1. Marcus A. Oksa, MS, RCP, is a Lean Six Sigma Black Belt and has been a Baldrige facilitator and coach for multiple organizations. Marcus has served as President of the Wisconsin Medical Group Management Association (WMGMA) and is an Adjunct Faculty member at Bellin College and Marian University. Marcus is also a U.S. Army Gulf War veteran and Bronze Star recipient. Throughout his 20-year career Marcus has developed new, innovative methodologies for problem identification, waste reduction, strategic and tactical definition, and process and organizational mapping.  His techniques have been successfully applied in every department of a healthcare system with remarkable success. In addition to the anticipated outcomes of Lean Six Sigma cost and variation reduction, his projects have improved morale, built cohesive work groups, and empowered people to appreciate their work.

  2. Michael D. Wentworth, ASD, has a 35-year career consulting in sales, marketing, advertising and market research for for-profit and non-profit organizations in virtually every market sector from start-ups to Fortune 500 companies including private equity firms.  His clients have included Sears, National Car Rental, 3M, Medtronic, HB Fuller, Brady Corporation, Tennant, Bellin Health, Subway Foods, Rockwell Automation, Marshfield Clinics, Yale New Haven Health System, US Captioning, Performa Inc., Pathmakers Inc., MCI, LMG Presses, and more.

  3. Jim Ball, has been increasing business' margins on the revenue side for more than 30 years. He's worked in all aspects of the sales and marketing function—from pharmaceutical sales to internal sales for B2B industries.  


What are your payment terms?

With Mission Simple, you're in control. OWL has a Standard Fee Schedule for Certification Courses, Workshops, Continuing Education, Publications, Coaching and Support and Audits. You design the scope of implementation that works best for your organization. Once the scope is established, OWL is paid a monthly retainer based on the scope and all programs and materials are billed against the retainer.





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